This is a diverse group. Corporate innovation managers meet start-up founders. Their common challenge: How to convince the organization, co-workers, clients, suppliers or other stake holders that innovation is needed? Wether the founder of a B2B tech start-up tries to win clients over to their innovative idea, or a "change agent" in the corporate world hits brick walls: The challenge is the same: How do you motivate people - sensitively, but ultimately successfully - to try out new paths? The love of the "good old ways" and the fear of letting go, those are topics where we find smart strategies - together!
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